Howard Hunt Launches Direct Mail Pack Audit Initiative

25th April 2019

In a bid to help marketers maximise the potential of their printed communications, Howard Hunt has launched a complimentary Direct Mail Pack Audit initiative.

We are associated with several organisations including the DMA, IDM, BPIF and Royal Mail. These partnerships allow us to keep up-to-date with the marketing, print and postal industries and offer our clients the most relevant consultancy and advice. We also lean on our extensive experience and learnings gained through operating cross-sector relationships and delivering direct mail and printed collateral for a wide selection of blue-chip brands.

The audit will provide a unique insight into the mailing activity within your specific sector in the UK; who the largest mailers are, how frequently they are mailing and who they are targeting.

In addition, our Innovation team, made up of experts from different areas of our business, will study and analyse the direct mail campaign that you supply to us. Here, we apply a combination of scientifically sound analysis and combine this with our suggestions and recommendations for improvement, with a view to identifying the potential for future testing opportunities.

All you have to do is send us a PDF of your artwork (essential) and a physical pack (preferred – not essential) for our team to analyse. We will also send you a short campaign summary form to complete and return to us so that we can understand more about your goals and target audience. Due to demand, we are only able to carry out a review on one pack type per request.

Ultimately, we want you and your customers to get the most of direct mail and drive that all-important ROI… what’s more, it’s completely free of charge! For more information and to apply, please email marketing@howardhunt.com or call us on 01322 414 000 – we look forward to hearing from you!