Targeted Door Drops; What, Why and How?

14th January 2019

Door drops, namely leaflets and brochures, enable brands to effectively reach a wide audience. And with 92% of people reporting that they read all door drops that get delivered to their home[i], it is safe to say that they are a powerful acquisition tool.

Effective audience targeting is critical to the success of your door drop campaign. In using targeted door drops, you are able to reach new and existing audiences without using personal data – meaning that you are complying with GDPR regulations.

Incorporating targeted door drops into your campaign allows you to ensure that you reach the right audience in a powerful and cost-efficient way. There are various ways that you can target your audience, for example;

Target by distance

Local businesses such as estate agents, restaurants or takeaway houses are able to target people within a certain distance of their business. You are able to choose from variables such as miles or drive times between you and your customer.

Target by demographic

If you have identified the type of audience you want to reach, you can target customers according to their age, gender, affluence or household type. You are even able to profile your existing customers to help you find prospects just like them.

Target by postcode

Using postcode mapping, you are able to target specific types of households or customers within different postcode areas including those that are near to your business or right across the UK. This method is based on existing geo-demographic segmentation that are already aggregated.

88% of small businesses that have incorporated targeted door drops in their marketing mix have reported an increased awareness of their product or service[ii], so if you would like to reap the rewards of this fantastic acquisition device, speak to our expert team today on 01322 414 000 or click here to simply send us a message.

[i] https://www.royalmail.com/business/services/sending/specialist-services/door-to-door
[ii] https://www.royalmail.com/business/services/sending/specialist-services/door-to-door